Take Chinese medical situation into consideration
When talking about the doctor visit in China, some words, such as crowd, noisy and troublesome, must occur to people's mind. People usually spend almost 2 hours lining up to make an appointment. And during the visit, people also need to wait for hours and carry with numerous paper medical records. What's more, the terrible experience and surroundings bring about the sharp contradiction between doctors and patient.
When struggling in such a rough situation, I can't help thinking "what lead to that?" and "what I can do to ameliorate that?"
To understand users' pain points in their doctor visits, we conducted 1 to 1 interview, shadow observation and competitive analysis. All the research results help us define three aspects shown below
First, who are our users?
Based on our research, we identified three target user categories: short-term users(Type I); chronic users(Type II);accompanying users(Type III).
Then, what are users’ problems?
In China, seeing a doctor is not a simple thing. According to the results of the research, we found three main problems are existing in the doctor visit: First, patients need to spend a significant amount of time waiting. From making an appointment to paying the bill after seeing a doctor, people are required to wait in line. Second, there are trivial steps people need to know to conduct a doctor visit. Many interviewers said that they usually delay their schedule due to forgetting or mistaking the step. Third, various medical records. A man who we observed had 7 medical records with 4 sizes and 2 colors during his doctor visit.
So, what are users’ needs?
With a clear idea of who we were designing for and what our users' main problems, we conclude four users' needs that will guide us to further design
Finding a solution
After preliminary research, we knew our users, their main pain points and their needs. Now, we need to generate a proper solution from the insights. We choose the "storyboard" that can connect different solutions with different scenarios to help us to shape the concepts and insights into a solution. Finally, we decide to focus on a digital solution for health care service.
With the final solution, we are trying to deliver values for the users through several key features below.
0. Understand what you can do with the app
We show our three main features as illustration on on-boarding page to help users know what they can do with EasyMedic.
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