Take Chinese medical situation into consideration


When talking about the doctor visit in China, some words, such as crowd, noisy and troublesome, must occur to people's mind. People usually spend almost 2 hours lining up to make an appointment. And during the visit, people also need to wait for hours and carry with numerous paper medical records. What's more, the terrible experience and surroundings bring about the sharp contradiction between doctors and patient.

When struggling in such a rough situation, I can't help thinking "what lead to that?" and "what I can do to ameliorate that?"


To understand users' pain points in their doctor visits, we conducted 1 to 1 interview, shadow observation and competitive analysis. All the research results help us define three aspects shown below


First, who are our users?


Based on our research, we identified three target user categories: short-term users(Type I); chronic users(Type II);accompanying users(Type III).


Then, what are users’ problems?


In China, seeing a doctor is not a simple thing. According to the results of the research, we found three main problems are existing in the doctor visit: First, patients need to spend a significant amount of time waiting. From making an appointment to paying the bill after seeing a doctor, people are required to wait in line. Second, there are trivial steps people need to know to conduct a doctor visit. Many interviewers said that they usually delay their schedule due to forgetting or mistaking the step. Third, various medical records. A man who we observed had 7 medical records with 4 sizes and 2 colors during his doctor visit.


So, what are users’ needs?


With a clear idea of who we were designing for and what our users' main problems, we conclude four users' needs that will guide us to further design


Finding a solution


After preliminary research, we knew our users, their main pain points and their needs. Now, we need to generate a proper solution from the insights. We choose the "storyboard" that can connect different solutions with different scenarios to help us to shape the concepts and insights into a solution. Finally, we decide to focus on a digital solution for health care service.


With the final solution, we are trying to deliver values for the users through several key features below.


0. Understand what you can do with the app

We show our three main features as illustration on on-boarding page to help users know what they can do with EasyMedic.

  1. Make an appointment


The feature, making an appointment that is in the most demand, is designed in the top of the home page, which helps users to find it immediately. After choosing, users can select a suitable entrance to make better choices. During the interview, a great number of interviewees said that they often search some specific information about doctors or hospitals by themselves that can help them make the better choice. So EasyMedic provides the "doctor page" including doctor's introduction, location, and remarks as the reference for users. Then the final "successful" page, we learn from paper records and pick up the main information that users most concern to design it.


2. Restore your medical records


Users can check their medical records based on different category. After choosing one type, users will see a general list with some main information, which can help users locate the information immediately. If users want to check some details, like some methods of taking medicine, they can click one according to the date or the hospital. Besides, we design an area including doctor's signature that is very important in China since it can legitimize the prescription, record's number and equipment type, etc.


3. Look-up


Some interviewees said it was a little hard for them to make sure which specialty is right for them, so they have to turn to staffs or nurses for help. To solve such a problem, EasyMedic provides this feature, "look-up", that assistants users confirm their diseases and specialties step by step.


4. Get professional support

Users can click "+", find their records, and then send that with questions to doctors. In this way, doctors can understand patients' problems more and give more professional and exact responses.


5. Other features you can find in the home page

We divide the home page into three parts: the frequently used features(golden area), real-time information, and personalized part(schedule+recommend for you).

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We didn’t just jump from A to B. We conducted researches, organized our data, crafted a visual language, iterated continuously through different versions of designs


Organized the data


Iterate continuously


Iterating and testing continuously can help us understand users' needs and improve not only our feature arrangement but also our visual language


Craft a visual language

EasyMedic hopes users can feel pleasant and calm during their doctor visit that is usually full of anxiety and stress, so we choose the purple as our main tone and apply some bright colors to activate the whole atmosphere. Regarding the design of icons, we stick to the principle: easy and lucid and add some details to make them vivid. And we focus on the better hierarchy when designing the information components to make users know the main info without any efforts.

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